case study

Ferrari at European Motor Show



“To create a Team Ferrari Experiential Event for the Grand Prix circuit.”

our solution

Our solution - 9000 cubic metre bespoke building, from green field site to GP in 4 weeks, controlled entrance tunnel with F1 roaring audio visual footage and dynamic lighting show to interior. Driver balcony experiences with daily broadcasting via a public address sytem to audiences in excess of 25,000. We incorporated a F1 Race Simulator, F1 game simulators, Pit Stop challenge area, F1 show, Merchandising Retail Outlet, Café and Photo Opp. All in an air cooled environment for the enjoyment of 75,000 visitors over 3 days.

Ferrari wall
Ferrari crowd
Ferrari stage
Ferrari car

75,000 visitors       9,000 m3       3 days

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5 Candle Street
E1 4RS


Bridge House
Severn Bridge
DY12 1AB