Our solution - 9000 cubic metre bespoke building, from green field site to GP in 4 weeks, controlled entrance tunnel with F1 roaring audio visual footage and dynamic lighting show to interior. Driver balcony experiences with daily broadcasting via a public address sytem to audiences in excess of 25,000. We incorporated a F1 Race Simulator, F1 game simulators, Pit Stop challenge area, F1 show, Merchandising Retail Outlet, Café and Photo Opp. All in an air cooled environment for the enjoyment of 75,000 visitors over 3 days.
Critical CPA have worked with Vishay for over 20 years.
"At last an agency that has got our new strategy; someone's got it right!"
Critical CPA produced five brands across 3 stands, all distinctive whilst retaining the corporate message.
Huge experiential event for 75,000 visitors. Created and delivered by Critical CPA.