This is the 6m high 600m2 stand designed for Vishay, one of the world's largest manufacturers of discrete semiconductors and passive components.
On our bespoke demo units the client runs countless product demonstrations across 10 zones and there 8 air-conditioned meeting rooms in constant, mainly pre-allocated use. In addition there is a VIP area, a 4 person reception counter and a separate 80m2 maintenance and management stand.
There is a full Marcomm facility within the stand to enable real time processing of enquiries and leads. On Tuesday evening we entertained customers with a champagne reception. The stand accommodates 200 staff; has a hospitality area for 92 covers that serves in excess of 350 meals per day to customers, from a commercial stand kitchen.
Critical CPA have extensive storage facilities and elements of the stand are kept for sustainability and environmental re-use.
"I want to express my appreciation for your services - you have given us a beautiful stand, it will almost be a pity to tear it down at the end of the show and we have had universal approval for top to bottom, so that is always gratifying. Most important for me, my clients of Peter and Dr Paul are both happy. Mrs Zandman never stops extolling the various aspects of the stand and that is good to hear too.
I know how hard you and your team are working and your stand maintenance crew deserve special mention - they really have become members of the Marcomm team."
Critical CPA have worked with Vishay for over 20 years.
"At last an agency that has got our new strategy; someone's got it right!"
Critical CPA produced five brands across 3 stands, all distinctive whilst retaining the corporate message.
Huge experiential event for 75,000 visitors. Created and delivered by Critical CPA.